The ABC’s of Online Promotion

Online Promotion can be defined as the process of analyzing your target market, building connections and creating consistency on the internet.

Analyze my target market, build connections, create consistency….what are you talking about Teresa?

Well, let’s take it one piece at a time. Analyze your target market. That phrase still seems to overwhelm people and it can be a bit intimating. But once you identify and analyze your target market, it is much easier to promote your services, products, brand productively.

When asked the question, “Who is your target market?”, would you reply by answering, “Well, all women.” or perhaps, you think the answer to the question is, “Well, mostly everyone could use my products (or services)?”

In order to narrow the parameters, think about ideal client (i.e. individual of your target market).

Ask yourself these types of questions:

Male or Female?

How old are they? This range should be only 10-15 years range (35-50)

Single or Married?

Kids?

How many kids?

Any pets?

What kind of pets?

How many pets?

Hobbies?

Those are only a few of the questions to “target” your market. Basically, the more exactly you can identify what your ideal client looks like, the better you are at getting to able to promote to them effectively.

Next, let’s examine building connections. Creating, making and building connections is one of the keys of online promotion to be successful. Now, this doesn’t mean you just go and put yourself on everyone’s list and start immediately selling to everyone you meet. It does mean you can start conversation with others whom are in your target market, join a few networking groups where your ideal client is a member and be there as a resource for others.

And then be consistent while you maintain your online promotional efforts. It seems as if consistency is key to many things in our lives. In order for us to maintain an ideal weight, we need to be consistent with our balanced diet and exercise program. In order for us to have a vehicle operating properly, we need to keep up the maintenance on oil changes, fuel type, tire pressure, engine performance. The same thing needs to happen with your business.

One way to create consistency is schedule time each week for your online promotional efforts. You will be in front of your target market and building connections to allow you to build a successful online promotion plan.

Teresa Morrow is on Board of Advisors with The WECAI Network ™ (http://www.wecai.org) and Editor at Large at WE Magazine for Women ™ (http://www.wemagazineforwomen). She has over 15 years working with various industries to include property management, landscape architecture and financial planning firms in executive administrative positions. In 2007, Teresa started Key Business Partners, a virtual assistance & online promotional company for coaches, speakers and writers. She cares about her clients and is available for 20 minute free consultation. You can contact her via email at keybusinesspartners@verizon.net or visit her website at http://www.keybusinesspartners.com .

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