Please welcome Margie Zable Fisher, President of Zable Fisher Public Relations as she introduces her new publication, Women Business Owners Digest. You may also find Margie on Twitter, Facebook, and LinkedIn.To make this offer available as quickly as possible, we posted the information, subscribed to receive our first edition, but have not yet reviewed it in full. We’re very encouraged by the wonderful reviews we’ve read from colleagues and fellow women business owners. So, please share your review and experiences below. And, please help spread the word–reaching at least 385 women business owners should not be very hard to achieve, right!?
Information vs. Information “Overload”
Throughout my eight years as a Public Relations business owner and creator of Do-it-Yourself information products, I’ve worked with thousands of women across the country and the world. And I’ve really loved doing this.
But I realized there’s a major problem about information in today’s world: too much of it! Too lengthy, too repetitive, too useless, too “I-already-knew-that.” With the Internet and social media, the amount of information has reached crazy proportions (even for an information junkie like me).
So, in January I launched WBO Digest – a monthly 12-page print publication exclusively for Women Business Owners. While WBO Digest has gotten an incredible response and feedback (“There was more interesting, useful, actionable information in the first issue than other newsletters give in a whole year,” noted Wendy Guarisco of the Guarisco Group, Atlanta, GA), the time and costs involved in printing and mailing the subscription-based publication did not allow me to reach – and to help — as many women as possible.
The Idea: An Online, No-Cost WBO Digest
An online, no-cost version of WBO Digest will allow everyone to have access to this information. Here’s what it will offer you:
• A streamlined, concise weekly format via email so you don’t have to go to various Websites to get the information. You can read it at your computer or on your mobile phone.
• Brief, actionable and useful “nuggets” of information from the best online and offline sources. As a time-saving “digest,” this becomes not “Oh, no, not another email,” but “Wow – I can’t wait to open this email.”
• Other tools as needed.
So – How Can You Help?
As a firm believer in market research, I decided to do a survey to make sure I’m providing what WBOs want. According to survey experts, I need at least 385 responses to have measurable, business decision-making information.
1. If you already signed up for WBO Digest and took the survey, thank you. Please forward this message to five other Women Business Owners you know.
2. If you haven’t done #1, please sign up for WBO Digest at WBODigest.com, and take the quick survey. If you fill it out by 5 p.m. Eastern, Friday, August 28, 2009, you will be entered to win $100 for you or your favorite charity. Then, fill out the survey here.