Do You Know What You Aren’t?

1 very important aspect of establishing your Online Identity/Internet Brand is knowing what you are Not!

No, that’s Not a double-negative in the above statement.

Simply, you have to know what you are not capable, able, willing or even interested in doing for yourself and your prospective business associates, clients and customers!

Here are some critical questions to ask yourself in determining what you are not!

1. What is the market share you do NOT want to attract?

2. What kind of customer/client do you NOT want to work with or for?

3. What are the services/products that you are NOT willing to offer? promote? share?

4. Who are you turning away from your business? website? blog?

5. Are you rejecting enough bids, request for proposals or shaddy consultations of people or businesses you don’t want to be associated with in the first place?

It’s Time to

Just like Julie Lenzer Kirk shared  “Excuses are just a noisy way of not getting something done”…complaining about doing things you don’t want to do in your business or life revolves on your inability to just “Say No”!

Your profitability depends on it!

If you’re not turning away traffic or clients, then you’re simply not sticking to your brand well enough. Worse, you probably still don’t even know who your ideal target client/customer is!

Now, I work hard to always underpromise and overdeliver with every opportunity comes my way…hence the flood of happy recommendations and clients keep a steady flow.

Take on a crappy client who’s destined to be crappy through the process AND crappy even after the job is done…is just plain Crappy! So, WHY take them on in the 1st place?

To make a buck!?!?!

Girl–a single buck for all the emotional turmoil one single crappy client can wear as a heavy noose, and I always tell, recommend to colleagues, staff and friends…to RUN far away from these business transactions!

  • So, do you RUN away from enough pains in your tush?
  • Do you regret taking on a crappy client and you had a gut feeling not to take him/her on during your initial consultation phase?
  • Are you such a person-pleaser, that you’d rather be poor and out-of-business than lose 1 single “friend”?

Girl–then, that “Friend” never deserved that coveted title in the 1st place!

Okay…Truth be told: I was a tom-boy growing up and had very few girl-friends while growing up…oh heck, I have very few girl-friends today! And, I’m DARN proud of it!

I have 1 sister and my 2 younger bros and I were much closer to the boys that my sister…age and maturity changed that now ;-)

Nonetheless, I found loyalty in the males in my life…and never understood nor participated in girl-talk, chatty-crap and all the jazz that goes on in being a chick.

I actually had more “friend”ships with all my teachers, coaches, adults in my life than with kids my own age as well…I couldn’t then, nor can I now, deal with idle-talk.

I’ve always been about quality and quantity, and when I wrote my Girl-Friends poem it was for one of my dearet and best girl-friends…who miles now part us; but our friendship is ever strong!

This is why, my marriage is something I’m most proud of in my life…my dearest and best friend through think & thin makes all life worth living for!

I take my experiences with relationships and apply them into my daily business practices–hence, building powerful networking opportunities. And, you should strive to this level always.

My powerful network is built our high-quality relationships built professionally and we have a “girl-friend” fun, personal and personable aspect to it…but, do I feel sad or as if I”m missing out? No Way! Cuz’ girl-friend…while I’m a hard wise-worker I am a party freak too :)

Now, a mother of 3 girls, I see the caddiest, arrogance and back-biting all over again…and I teach them with great pride and joy that quality matters NOT quantity.

The more we turn away the “bad” people in our lives; the more we open ourselves to more “good” relationships to pass by and enter into our lives.

Ironically, in grade school & high school, I was voted ‘most popular’…but, I believe this is NOT because I befriended everyone; but because I respected everyone and gained their respect in full.

Also, everyone knew me; although I didn’t know everyone. So, in biz–this is what you’re trying to achieve. Everyone “knowing” you…rather than the other way around!

So, as for knowing what you aren’t…its about how you position yourself, that you turn on your loyal fans, readers, subscribers, staff, colleagues, mentors, etc…so they turn people on to you! Meanwhile, turning away the “bad” vibes, people, whatever so they are not associated with you!

While I DO turn possible clients down, I never turn down an opportunity to grow together. When, I mean “run”, you can “run” from the biz transaction; yet stay popular by your strong work ethics, personality and ability to network effectively; so even the “crappy ones” are speaking highly about you behind your back!

Knowing what you aren’t also allows you to only attract the best people and opportunities into your life. Start under-cutting your fees, rates, etc…then, you short-changing yourself for the person and business you can become.

Simply, if you don’t believe you’re worth more and short-change yourself…those around you will not believe or respect you either and start walking ALL over you in the process as well as in the future!

Not, a very successful, prosperous business model, huh?

To answer your question: “Yes, I’ve been burnt once or twice in business only. I’m a fast learner, and will NOT let anyone walk over my domain.”

How? I kill with kindness! For my loyal readers who experienced something “bad” or “indifferent” with me before; and I took our relationship to the next level…please share below.  If I did anything “crappy” to you and didn’t know it; please do NOT blast me in the comments, just email me first and let me know what I can do to help or correct the error.

As always, Please share your honest opinions, thoughts & concerns below!

Humbly yours,



  1. says

    Sorry the domain was down today everyone. We moved to a brand new server and it was an unexpected error that was resolved as quickly as possible!

  2. says

    Ponn, Thanks for pointing out the obvious here. I’ve been in the position where I’ve had to “fire” clients before and while it’s difficult to do at the time, it actually helped my business grow. My new strategy is to just say “no” from the start. BTW I had the same experience growing up with 3 brothers, lots of male friends for me too!

  3. says

    This is not only applicable to our kind of businesses. The most difficult thing to do is to say no and the second most difficult thing to do is to stay focussed on one’s core competence. In other businesses as well as in life in general.

    Doing what one does best is a mantra which has worked, been observed to work but somehow, does not seem to inspire others to follow suit.

    This article is a timely reminder to do so.

  4. Ponn Sabra says

    Heather Juma
    Yes, I agree “firing” potentially pains of a clients from the start is crucial!

    hee hee…3 bros, huh? Any sisters? ;-)

    Audio Mastering
    If you haven’t read my Passion doesn’t equal Profitability series, definitely read em over and let me hear your thoughts!

  5. says

    The business plan is more than a plan—it is a tool that helps you evaluate your business concept, your product or service, and discusses how to implement your ideas. A business plan is also a tool to obtain investors, lenders, and strategic partners. You can find many resources and opinions on the Internet as well as your local bookstore on how to build an effective business plan. Information on Loans with Bad Credit Blog


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