Analyze Fitness from a Business Perspective

Business PlanAs an entrepreneur, health and wellness is an essential aspect of business. As the boss of one or many, when you’re down, the company begins to shut down. No productivity means a heavier workload, more stress, and less profit.

Intuitively, the idea to set aside time for personal development seems like it’s diverting essential time from the business, but in reality, the commitment helps you perform at peak performance over the long haul.

Your health improves with exercise and good nutrition. Your body responds to stress and heavy demands with more energy and mental awareness. A fitness plan, similar to the structure of a business plan, paves the direction for well-being from present through the future–an important element of maintaining business operations at full capacity.

The Need for a Personalized Plan

A personal approach defines the success of your endeavor to a healthy lifestyle. The fitness plan is as simple or elaborate as you are comfortable sustaining.

How did you tackle the creation of the business plan? Was it an enjoyable challenge to perfectly align all the elements to the type of business you established?

Did yours look more like an outline with less detail?

Have you started your business and fill in details as you are faced with the issues in running your business?

A working fitness plan matches your style. Don’t worry about how everyone else is doing it.

How a Business Plan translates into a Fitness Plan Blueprint

The U.S. Small Business Administration is an excellent resource for developing a business plan. Using the Write a Business Plan, I briefly redefine the elements to help you visualize the creation of a fitness plan.

1. Cover Sheet = Be creative, have fun or go with basic details. Present your Plan with a picture of You and your fitness start date.

2. Statement of Purpose = Why seek a healthier lifestyle? What is the big picture perspective? Think of this as the mission statement for a healthy lifestyle.

3. Table of Contents = For easy navigation through your fitness plan.

4. The Business = The meat of your fitness plan.

a. Description: What is your fitness level? Through assessments of cardiovascular, strength, flexibility and nutrition, this is where you define your current status.

b. Marketing: This is your sells pitch to achieving well-being. The Motivating Factors that keep you going when the initial enthusiasm wears off and life challenges good intentions.

c. Competition: What drives you to succeed? A race? Adding a minute to a walk? Set competitive marks for yourself if you’re not anxious about facing other people. Competition in fitness is defined by your personality and goals.

d. Operating Procedures: The details of your exercise routines and nutritional choices. Defining time constraints and priorities. Determining what equipment to use and where to workout.

e. Personnel: From the management team to your support system of family and friends, the combination of people you bring together to help you succeed will enhance the success of your fitness program. The management team can be one or many people from a life coach, trainers to nutritionists if there is an area you are extremely weak in managing yourself.

f. Insurance: The realities of our current health system require a clear understanding of the available health care insurance options, life and long-term insurance plans. What requirements help drop the expenses of carrying health insurance. Weight, smoking and various health factors play a larger role in premiums.

5. Finances = Taken literally and figuratively, the numbers for your fitness plan play a role in how you proceed. What do you need to pay out to achieve wellness. What are wants and what can be trimmed from the budget.

From medical bills to exercise equipment, gym memberships and various pre-designed plans, what are the expenses of achieving success that is within your budget and temperament.

The science associated with your body creates a database of numbers worth noting. Cholesterol levels, glucose, heart rate, blood pressure, body measurements, weight, measurements of flexibility, cardiovascular capability, strength thresholds and nutritional needs defined by grams and calories are important to understand in order to develop a healthy lifestyle. Here are a few ways to translate fitness numbers into business style worksheets:

  • Lifestyle adjustment projections: Include all health numbers that benefit from exercise and proper nutrition.
  • Expense Sheet: Prioritize medical expenses, but include all expenses associated with achieving a healthy lifestyle.
  • Balanced Fitness Sheet: Covers the flexibility, cardiovascular, strength and nutritional numbers of current lifestyle with progression.
  • Equipment and Supply List: The list of equipment at your disposal.
  • Fitness Projections: Working goals list. Based on progress and past performance, the projections allow you to plan long range.
  • Exercise Flow Sheets: The way you’re most comfortable documenting your daily efforts. This can be in the form of a journal, simple check sheet, or detailed listing of exercises or food intake. The level of documentation is based on what you will consistently maintain.

6. Supporting Documents = Contains what works or doesn’t for your lifestyle and business.

Just as a business plan grows, your fitness plan is a living document open to adjustments as your health needs change. The health of the business is dependent on your health. The intangible and tangible benefits are unquestionable. Are you ready to prioritize and plan your healthy lifestyle?

Where would you like to begin? I am open to suggestions and ideas to coach, teach and be your virtual conscious in developing a healthy lifestyle.

Have you drank your water? Have you enjoyed your Fitness Chocolate today? Go ahead. We’ll still be here as well as the business! Take the time to nurture your body, mind, and spirit.

Cindy Posey, CI-CPT, is a physical trainer and author of Go Workout Mom, a blog designed to motivate moms to prioritize physical fitness. She is married to a wonderful man with two toddlers serving as her inspiration. She juggles life, tutoring, mystery shopping and a part time personal training job at a gym near home. For a dose of motivation, check out her Motivator Newsletter and free Mom’s Journal in Fitness to begin your journey in fitness.


  1. says

    This is a great idea, plan it all out just like you would a real business. Execute the plan with precision and dedication is the key to fitness success.

    Keeping a spreadsheet to track your progress is also a great idea and may serve to keep you motivated.


  2. says

    The business plan is more than a plan—it is a tool that helps you evaluate your business concept, your product or service, and explains how to implement your ideas. A business plan is also a tool to obtain investors, lenders, and strategic partners. You can find many resources and opinions on the Internet as well as your local bookstore on how to build an effective business plan. A lender will usually require a comprehensive business plan as well as a projected 1-year cash flow projection (month-by-month), 3 years income statements, a balance sheet, a statement of sources and uses of funds, and a loan amortization schedule. One mistake that borrowers are usually at fault for is the figures on the Business Plan not matching the numbers on the financial projection. Double-check your work before sending it to the bank Information on Loans with Bad Credit Blog


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